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UniMelb Library Challenge Gone VIRAL 🔥
UniMelb Library Challenge Gone VIRAL 🔥
CLIENT


The University of Melbourne
The University of Melbourne
START DATE
Monday, July 15, 2024
Monday, July 15, 2024
GAMES PLAYED


CATEGORY
Education
Education
SCALE
5000 students
5000 students
⭐️ KEY WINS
⭐️ KEY WINS
Increased Student Engagement: nearly 5,000 students participated in the library challenge, showing great interest in exploring the libraries through a fun challenge.
Enhanced Library Awareness: students became more familiar with the resources and services available in each of the libraries, leading to increased comfort and confidence in navigating these spaces.
Increased Student Engagement: nearly 5,000 students participated in the library challenge, showing great interest in exploring the libraries through a fun challenge.
Enhanced Library Awareness: students became more familiar with the resources and services available in each of the libraries, leading to increased comfort and confidence in navigating these spaces.
Increased Student Engagement: nearly 5,000 students participated in the library challenge, showing great interest in exploring the libraries through a fun challenge.
Enhanced Library Awareness: students became more familiar with the resources and services available in each of the libraries, leading to increased comfort and confidence in navigating these spaces.

"
"We absolutely blew up today. We had 780 completion mugs, they are all gone."
"We absolutely blew up today. We had 780 completion mugs, they are all gone."
Senior Librarian at the University of Melbourne
EVENT SUMMARY
EVENT SUMMARY
Our goal is to get participants exploring different library landscapes while having a great time. The challenge took places in 5 main libraries at UniMelb, through Incredible Race game, students get to know how to effectively utilise library resources for their future studies.
Our goal is to get participants exploring different library landscapes while having a great time. The challenge took places in 5 main libraries at UniMelb, through Incredible Race game, students get to know how to effectively utilise library resources for their future studies.
HOW DECKLE MADE IT HAPPEN
HOW DECKLE MADE IT HAPPEN
The event comprised 7 Incredible Race tasks, ranging from locating the book return chute and student print stations to exploring the perfect study spot and project room for studying. Upon completion, students could collect stickers from each library and receive a keep cup as reward.


To emphasise the learning process and ensure students became more aware of all the resources available at each library, we removed the leaderboard aspect of the challenge. This allowed participants more time to familiarise themselves with the libraries without the pressure of competition.
By gamifying an otherwise mundane task, we transformed the experience of exploring each library into a fun and engaging activity. This innovative approach significantly increased the incentive for new students to participate, making the library challenge an enjoyable part of their orientation.
We made the Library Challenge go absolutely viral on Chinese social media, with students posting and discussing their strategies for taking on the challenge. Due to its overwhelming popularity, the challenge ended in the first week, earlier than the planned two weeks.
The event comprised 7 Incredible Race tasks, ranging from locating the book return chute and student print stations to exploring the perfect study spot and project room for studying. Upon completion, students could collect stickers from each library and receive a keep cup as reward.


To emphasise the learning process and ensure students became more aware of all the resources available at each library, we removed the leaderboard aspect of the challenge. This allowed participants more time to familiarise themselves with the libraries without the pressure of competition.
By gamifying an otherwise mundane task, we transformed the experience of exploring each library into a fun and engaging activity. This innovative approach significantly increased the incentive for new students to participate, making the library challenge an enjoyable part of their orientation.
We made the Library Challenge go absolutely viral on Chinese social media, with students posting and discussing their strategies for taking on the challenge. Due to its overwhelming popularity, the challenge ended in the first week, earlier than the planned two weeks.
LIVE FOOTAGE FROM THE EVENT
LIVE FOOTAGE FROM THE EVENT
GALLERY
GALLERY












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Try Web App
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Task Types
Photo
Tasks
Capture your best photo
Video
Tasks
Record moments in action
Text
Tasks
Answer with quick text
Drawing
Tasks
Show off your drawing skills
Multiple Choice
Tasks
Choose the right answer
QR Code Scan
Tasks
Hunt down and scan the QR
Person
Tasks
Find or interact with someone
Tick
Tasks
Mark tasks off your list
GPS Location
Tasks
Check in at real locations
Try Web App