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How we boosted our brand with a university club as a startup

How we boosted our brand with a university club as a startup

Aug 1, 2023

Breaking into the Spotlight

Let's be honest, being a startup company is like being a small fish in a big, big ocean. You have to swim fast, keep a sharp lookout for opportunities, and make sure you don't get lost in the noise. So, how can startups break through and capture people's attention? Well, Deckle, a rising star in the world of ice breaker apps, found a beneficial startup idea: teaming up with university organizations.

 

Meet Deckle and CISSA

Imagine having a killer app that can spice up any event with fun ice breaker games. That’s Deckle for you. And then, imagine a student-run organization full of tech-enthusiasts who want to expand their membership. That’s CISSA. Put the two together, and you've got an exciting collaboration, right there at the University of Melbourne.

 

The Why Behind the Team-Up

So, why team up? Well, Deckle was looking for a way to get its app noticed and downloaded. CISSA, on the other hand, wanted more students to join their crew. By working together, they could make both of their dreams come true.

 

The Magic in the Making: Three Cool Events

Okay, let’s cut to the chase. What did this collaboration look like in action? The answer: three innovative events. With the examples of collaboration and teamwork, this is how we did it.

 

The Incredible Race: Donuts and Questions Galore

First up was 'The Incredible Race'. Picture this - an event where you answer interesting questions, complete fun tasks, and get donuts as rewards. Sounds cool, right? Well, that’s exactly what happened, and it was a hit. We’re talking about 50 people downloading and participating. Not bad for a first try!

 

Stumbling Blocks and Lessons Learned

However, like any good story, there were some hiccups. The tech-specific questions were a bit of a buzzkill for non-tech students, and participation dipped a bit. Lesson learned - keep it fun and accessible for everyone.

 

Team Quiz: Up the Ante with Teamwork

Next, Deckle and CISSA introduced a team-based quick ice breaker games quiz. Now, this was a bit more challenging, with a healthy dose of coding game questions. But this time, there were no donuts. Result? Not as many participants. Clearly, the lack of a yummy incentive was a bit of a downer.

 

Stumbling Blocks and Lessons Learned

This round taught us two things. One, you need the right balance between challenge and fun. Too hard, and people lose interest. Two, don’t underestimate the power of a good incentive. Who knew donuts could be so motivating?

 

Quiz Competition: It’s Time to Race the Clock

The third event was a timed quiz competition. This was a game-changer. Competing against the clock, vying for exciting prizes – it was all very thrilling. It was more popular than the second event, but still a bit less successful than the first one.

 

Stumbling Blocks and Lessons Learned

What did we learn this time? Well, the promise of a prize can be a great motivator. But, you also need to ensure that things run smoothly to keep participants engaged. Competing with strangers and waiting for everyone to play? You might just want a cozy afternoon and enjoy the lazy sunshine.

 

The Collaboration: More Than Meets the Eye

Now, let’s take a step back. This partnership between Deckle and CISSA wasn’t just about hosting fun events. It was about creating a win-win situation. CISSA got to jazz up its DiversiTea event and pull in new members. Deckle got a bunch of enthusiastic students to download and use its app. Talk about hitting two birds with one stone!

 

Deckle and CISSA: The Ripple Effect

But the impact of this collaboration didn’t stop there. This partnership brought about growth for both parties. CISSA saw its membership expand, and Deckle saw a spike in its app downloads and visibility. Proof that when two organizations collaborate, magic can happen.

 

Takeaways for the Budding Startups

So, what can other startups learn from this? First, finding the right partner can be a game-changer. Second, make sure it’s a win-win situation for both parties. Third, keep things fun and accessible. And last but not least, never underestimate the power of a good donut!

 

The Bottom Line

So, there you have it. Deckle and CISSA teamed up and pulled off something pretty amazing. The take-home message? Collaborations can help startups break through the noise and get noticed. But remember, it’s all about finding the right partner and creating a win-win situation.

 

We'd love to hear your thoughts on this and if you want to explore other aspects of collaborations, do let us know. After all, we're all in this big startup ocean together, right?

 

 

 

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