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Transforming Sennheiser's Trade Show at Integrate 2024 Sydney
Transforming Sennheiser's Trade Show at Integrate 2024 Sydney
CLIENT
Sennheiser electronic GmbH & Co. KG
Sennheiser electronic GmbH & Co. KG
START DATE
Wednesday, August 21, 2024
Wednesday, August 21, 2024
GAMES PLAYED
CATEGORY
Corporate
Corporate
SCALE
188 participants
188 participants
⭐️ KEY WINS
⭐️ KEY WINS
Unique Storytelling: the Deckle challenge helped bridge the physical gap between stalls at trade show, fostering collaboration between partners.
Lead Generation: The expo saw 188 participants, with 134 unique leads and 867 tasks completed in total. 20 people signed up for Deckle ahead of the event, and 4 industry global partners posted on LinkedIn, resulting in the highest event-related social media traction. A Facebook boosted post garnered 1.9M impressions.
Unique Storytelling: the Deckle challenge helped bridge the physical gap between stalls at trade show, fostering collaboration between partners.
Lead Generation: The expo saw 188 participants, with 134 unique leads and 867 tasks completed in total. 20 people signed up for Deckle ahead of the event, and 4 industry global partners posted on LinkedIn, resulting in the highest event-related social media traction. A Facebook boosted post garnered 1.9M impressions.
Unique Storytelling: the Deckle challenge helped bridge the physical gap between stalls at trade show, fostering collaboration between partners.
Lead Generation: The expo saw 188 participants, with 134 unique leads and 867 tasks completed in total. 20 people signed up for Deckle ahead of the event, and 4 industry global partners posted on LinkedIn, resulting in the highest event-related social media traction. A Facebook boosted post garnered 1.9M impressions.
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"Our global partners were impressed with the event. The challenge brought a non-corporate vibe to the trade show. Deckle connected our global partners through the challenge."
"Our global partners were impressed with the event. The challenge brought a non-corporate vibe to the trade show. Deckle connected our global partners through the challenge."
Lois Kennerley
Trade Marketing Manager, Sennheiser
EVENT SUMMARY
EVENT SUMMARY
The Deckle challenge connected global partners across physical distances and fostering collaboration. It facilitated new lead generation by reaching diverse audiences from Sennheiser's partners—groups who might not have otherwise engaged with Sennheiser.
The Deckle challenge connected global partners across physical distances and fostering collaboration. It facilitated new lead generation by reaching diverse audiences from Sennheiser's partners—groups who might not have otherwise engaged with Sennheiser.
HOW DECKLE MADE IT HAPPEN
HOW DECKLE MADE IT HAPPEN
To kick off the incredible race, participants begin by scanning a QR code, which directs them to Booth 1. There, they engage in interactive photo tasks that encourage exploration of the booth. Next, a series of Q&A questions test their knowledge, including the company's founding year. Multiple-choice questions follow, designed to assess technical knowledge about the product. This format continues across multiple designated stalls, guiding participants to explore booths under Sennheiser’s global partners. Our grading system adds a touch of competitiveness to the challenge.
Below are some tasks from the event:
The cartoony app design and a variety of cartoon avatars for participants brought a fresh perspective to the trade show experience.
One of the most thoughtful elements was the integration of branded merchandise as rewards within the challenge. This added an element of exclusivity, motivating participants to actively earn their prizes rather than simply collecting them.
Photo credit: Sennheiser Facebook
To kick off the incredible race, participants begin by scanning a QR code, which directs them to Booth 1. There, they engage in interactive photo tasks that encourage exploration of the booth. Next, a series of Q&A questions test their knowledge, including the company's founding year. Multiple-choice questions follow, designed to assess technical knowledge about the product. This format continues across multiple designated stalls, guiding participants to explore booths under Sennheiser’s global partners. Our grading system adds a touch of competitiveness to the challenge.
Below are some tasks from the event:
The cartoony app design and a variety of cartoon avatars for participants brought a fresh perspective to the trade show experience.
One of the most thoughtful elements was the integration of branded merchandise as rewards within the challenge. This added an element of exclusivity, motivating participants to actively earn their prizes rather than simply collecting them.
Photo credit: Sennheiser Facebook
GALLERY
GALLERY
